Just a block from Rutgers’ bustling College Avenue campus, New Brunswick Mini Mall (195 French St, New Brunswick, NJ 08901) packs the energy of an open-air mercado into a single, brightly lit storefront. Shelves overflow with Latin American pantry staples—Goya beans, La Costeña chiles, fresh tortillas—while coolers keep Jarritos, Inca Kola, and tropical juices on ice.
Services 📦
• Grocery Aisles – Mexican and Caribbean spices, Central-American corn flours, premium rice & beans, candy from over 10 countries
• Fresh Corner – daily-baked bolillo rolls, queso fresco, chorizo, plantains, cilantro, limes, and seasonal produce 🍅
• Grab-&-Go – empanadas, tamales, churros, cold sandwiches, and homemade flan for sweet cravings
• Household Basics – paper goods, cleaning supplies, cooking utensils, lightbulbs, plug adapters
• Tech & Fashion – phone cases, chargers, earbuds, hats, sunglasses, and graphic tees at campus-friendly prices
• Money Services – prepaid phone top-ups, domestic & international bill payment, lottery tickets, MetroCard reload
• Delivery Zone – orders via nbmm.online or 732-506-8998; average drop-off under 45 minutes within 5-mile radius
• Community Wall – local job postings, event flyers, and a rotating art display from New Brunswick creatives 🎨
Pros ✅
• One-Stop Convenience – groceries, gadgets, and gifts without a car ride to big-box stores
• Cultural Comfort – hard-to-find Latino brands plus bilingual service that makes every shopper feel at home
• Budget Friendly – weekly 3-for-$5 produce deals, college ID discounts, and loyalty punch cards for free soft drinks
• Extended Hours – late closing (10 p.m.) for post-work or post-class essentials
• Friendly Faces – team greets regulars by name, helps carry heavy bags, and double-checks curbside orders for accuracy
Reviews 🌟
1️⃣ “Best store ever, not just in Jersey but the entire world.”
2️⃣ “Great customer service—will be back soon to shop!”
3️⃣ “Best store in town.”
4️⃣ “Qué tienda bonita con muchas cosas.”
5️⃣ “Latinos—this is our place!”