Primrose & Lace, located at 635 E Morton Ave in Jacksonville, Illinois, is a charming boutique that has quickly become a local favorite. Known for its beautifully decorated interior and welcoming atmosphere, this store offers a curated selection of home décor, women’s clothing, jewelry, candles, and unique gifts. Every visit feels fresh and inspiring, making it the perfect place to shop for yourself or find thoughtful presents for friends and family. Customers consistently highlight the personalized service, elegant packaging, and genuine appreciation they receive from the staff.
Services
- Home Décor & Accessories: Stylish decorations for every season and occasion.
- Women’s Clothing & Jewelry: Trendy pieces with timeless appeal.
- Candles & Fragrances: High-quality scents to elevate any space.
- Gift Items: Perfect for birthdays, baby showers, weddings, and holidays.
- Memorial & Special Keepsakes: Thoughtful items that carry meaning.
Pros
- Wide variety of unique and carefully selected products
- Friendly, knowledgeable staff who make shopping easy and enjoyable
- Beautifully wrapped purchases with strong, high-quality bags
- Constantly refreshed inventory—every visit feels like a new experience
- Convenient location in Jacksonville, IL
Reviews
- “Extremely helpful staff! Every item is wrapped beautifully, and I always feel appreciated when I shop here. A true gem in Jacksonville!”
- “Such a great little shop with endless options for gifts. I always find something perfect, whether for family, friends, or myself.”
- “Love this store! The home décor, jewelry, and candles are amazing. Staff are friendly and welcoming every single time.”
- “Every visit feels like stepping into a new shop. So many unique and lovely items. I bring family and friends here whenever they visit.”
- “Primrose & Lace is my favorite shop in town. Beautifully decorated, great selection, and a must-visit for gifts and home accessories.”